Academic programme

Business Plan Pro and Marketing Plan Pro have been popular products for students and lecturers alike for many years. At Palo Alto Software we are delighted to support entrepreneurship in schools, colleges and universities and as a result we offer special discounted rates off our software for students and academics alike.

Business Plan Pro 11.0

Business Plan Pro Academic EditionOur best selling software, Business Plan Pro is ideal for students seeking to complete a business plan as part of a course or as a means to setting up a business when they have finished their studies.

Student resources

The student resource section on our site is designed to signpost key resources for students needing to write a business plan. Palo Alto Software are leading global experts in business plans and we are committed to sharing that knowledge through our BPlans website. We also offer low-cost options for students to get started with our award winning software.

Computer lab licenses

The computer lab license will allow the use of up to 30 licenses in one location, giving all students access to the software. Click here to find out more about computer lab licenses.


Marketing Plan Pro

Marketing Plan Pro for AcademicsMarketing Plan Pro Academic Edition is the most popular marketing plan software in academia, used and respected at thousands of colleges and universities worldwide. The software allows instructors to focus on teaching marketing planning and students to focus on writing their marketing plans.

Philip Kotler — author of the decade's most prestigious marketing book, Marketing Management — recommends Marketing Plan Pro as the preferred choice to create a marketing plan.